Origins

StyleRide was born from a deep, research-driven understanding of the market’s needs. Even before starting production, the company undertook a rigorous process of development, design, and testing to offer innovative solutions to the seating industry. The foundation was built on responding to unmet needs with precision, quality, and forward-thinking design — a philosophy that continues to guide the company today.

Milestones

Over the years, StyleRide has reached several key milestones. Moving into the manufacturing facility on Success Street marked a major step forward. Significant investments were made in production tooling, CNC machinery, robotics, industrial software, and 3D CAD design tools.
Through its R&D program, the company has registered multiple design patents and continues to develop and test new innovative seating solutions for the market.

The 2009–2010 period was one of major industry transformation, driven by investment incentives and the growing impact of low-cost imported products, particularly from China. In response, StyleRide restructured its global supply chain to source components at competitive prices in four different currencies. This move now supports two production facilities and over 45 employees, enabling the company to reduce prices significantly while maintaining healthy margins. Notably, 2009–2010 marked the company’s highest turnover to date — and with it, a record in passenger seating delivered.

Another milestone came in 2019, when StyleRide became part of the Lazzerini Group. This unification brought together two companies with aligned visions, boosting the ability to deliver even more value to customers through shared know-how, a strengthened global presence, a harmonized product offering, and dedicated, reliable customer support.